- A Beginner Guide to Starting/Growing your online Creative Business -
The online world moves so fast and sometimes, just as we thought we had it all down, they change everything up again.
I come in contact with people everyday who are struggling to be noticed on social media. Plagued with thoughts of not being "unique" or "interesting" enough. That's NOT the reason you don't have followers/viewers. They just can't find you! If you are new to being an online maker, here's some tips I've picked up along my 6-year journey of selling online.
*A general rule for ALL social media platforms. Post only 1-3x daily. Engagement tends to be non-existent when viewers have seen 34 other posts from you that day!
In my personal opinion, there are 4 major ways to grow online. Instagram, Facebook, Etsy, and YouTube/Live Streaming. Each plays it's own essential part in your growth.
Instagram is what I like to consider my "portfolio". For those that are unfamiliar, Instagram is simply a social platform to share photos with short descriptions that others can find using hashtags (#). Liking, commenting, sharing, and stories allow for tons of engagement and really helps you gain more perspective on the photos and content that people are interested in.
Facebook is great because everyone you know and interact with is here AND you get the option to sell items at little to no extra cost to list.
Etsy is the largest handmade marketplace on the internet. You can sell online classes, PDF tutorials, made-to-order items and finished items.
We all know youtube. There are many other streaming platforms for creators (twitch.tv, facebook live, instagram live, mixr.com) All in which are completely free to use. YouTube will compensate you base on total views/video. Twitch.tv is something I've used personally and there are lots of viewers for the Makers&Crafting channel.
I can't offer much insight here as I have just started this journey myself. Here's a few things I've learned but have yet to implement:
I sincerely hope this collection of information helps you, even in the smallest way! Have anything to add or suggestions? Feel free to comment or find me on Instagram @nikkignarlea to chat with me! I will do my best to continue to add information to this post as I find it.
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Hi I'm Nik! I'm a serial crafter from Ohio with a thing for string.
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